Launching a New Author

I'm off to do a site visit for a book launch/signing I'm doing for clients tomorrow night. I've got two great co-authors with whom I've been working and this will be their first "official" book signing.

A fundamental rule in event planning: Always, always, always do a site visit in advance, especially if it's at a location to which you've never been (better to get lost going to a site visit than be an hour late to the actual event).