Speaking of Blogs and Public Relations

Six months to publish my first posting and less than four hours to post the second! Actually, I just received an email from PRSA (a great organization of which I am a member) promoting a teleseminar that recognizes the significance blogs are having on PR. Reading the email, I had to congratulate myself for finally entering the blogosphere. PRSA notes that "PR pros need to adapt" - and I have.

Details on the teleseminar:

"How Blogs Are Changing Public Relations - And How You Can Adapt."
Date: Thursday, April 14, 2005 Time: 2:00pm ET (1:00pm CT, 12:00pm MT, 11:00am PT) Duration: 75 minutes

As the public relations industry enters the second major wave of change of the Internet era, a seismic shift is underway. The consumers of news now are generating news of their own! Weblogs - popularly known as "blogs" - are having a significant impact on PR. The whole definition of media has changed and PR pros need to adapt. In this teleseminar, you will learn how you can adapt and apply blogs in traditional public relations campaigns and how you can thrive in the new world of blogs and influence audiences and the media. You will hear from Steve Rubel, VP, CooperKatz & Co. and author of "MicroPersuasion Weblog."

For more information or to register, visit www.corporate.prsa.org.