Blogs offer great opportunity for authors

Today's USA Today has an article about blogging: "Publishers put bloggers between the covers" (Life section, front page, below the fold).

According to the article's author, Carol Memmott, bloggers are "jumping on the publishing bandwagon in a trend that industry insiders say benefits both writers and publishers."

Having just spent another incredible weekend with my friend and mentor Mark Victor Hansen at his annual MEGA Book Marketing University conference, this information is not news to me, but I did find it interesting.

Tom Antion, always one of my favorites at these conferences, gave another great presentation on websites and included a segment on blogs.

If you haven't started your blog yet, what are you waiting for? Go to www.blogger.com right now and have your very own blog set up in less than five minutes. C'mon...I dare you!